Precision Pro
PrecisionPro, a top manufacturer of high-performance dies and fixtures, needed to modernize its digital presence to match the high quality of its engineering services. We partnered with them to overhaul their outdated website, focusing on expediting B2B lead generation and showcasing their technological prowess. The goal was to create a high-precision engineering platform optimized for industrial performance, scalability, and conversion. The final solution is a responsive, fast-loading website built with ReactJS and Node.js, designed to serve the demanding automotive, aerospace, and heavy engineering sectors. By integrating performance-based SEO and structured contact flows, the new platform effectively highlights PrecisionPro's expertise in custom tooling solutions and precision machining, enabling them to capture new clients across India and the UK.Project Overview
Project Info
Industry: Industrial Manufacturing & Engineering
Sectors: Automotive, Aerospace, & Heavy Engineering
Audience: B2B Clients in India & the UK
Technical Stack
Team & Timeline
Team: B2B Web Development & Technical SEO Team
Timeline: 10-12 Weeks (Development & SEO Implementation)
Methodology: Agile Development & SEO-Driven Strategy
Impact & Key Outcomes
Our Strategic Approach
Challenge: Outdated Website & Poor Search Visibility
PrecisionPro's legacy website was slow, non-interactive, and not optimized for mobile devices, which restricted access for field engineers. Critically, it had poor search engine visibility for key industry terms, making it difficult to attract new, high-value B2B clients online.
Solution: High-Performance Website with Technical SEO.
We built a fast, responsive, mobile-first website using ReactJS. A deep technical SEO strategy was applied, targeting keywords like "automotive tooling" and "custom dies manufacturing" and improving Core Web Vitals to achieve top 10 Google rankings and drive organic traffic.
Challenge: No Structured Lead Funnel & Uncategorized Solutions
The previous site lacked a structured inquiry process or lead funnel, making it difficult to capture potential business. Additionally, products and solutions were not clearly segmented, forcing potential clients to navigate a confusing and uncategorized portfolio.
Solution: Lead Generation Tools & Smart Product Segmentation.
We implemented smart contact forms with pre-filled selections for die type, material, and industry to streamline inquiries. We also created a categorized product showcase with dynamic, CAD-ready galleries and downloadable datasheets, allowing clients to easily filter solutions by industry (Automotive, Aerospace, etc.).
Core Platform Features
- SEO-Optimized Product Pages Each page is packed with targeted keywords, structured data, and SEO metadata for high search visibility.
- Dynamic Tool & Fixture Galleries Featuring CAD-ready showcases with interactive image zoom to highlight engineering precision.
- Smart B2B Inquiry Forms Integrated forms with pre-filled selections for die type, material, and industry to capture qualified leads.
- Industry-Based Product Filters Allow clients in Automotive, Aerospace, and OEM sectors to easily filter and find relevant solutions.
- Gated PDF Datasheets for Lead Capture Offer downloadable technical datasheets in exchange for contact information, triggering email follow-ups.
- Advanced Performance Optimization Using modern techniques like lazy loading, image compression, and code splitting for a 63% faster page load time.
“Scaloy translated our engineering precision into a world-class digital presence. Their deep understanding of industrial UX and SEO has given us a competitive edge.”Head of Marketing, PrecisionPro Engineering
Ready to Engineer Your B2B Digital Advantage?
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