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Furni Lux

Project Overview

FurniLux, a well-known name in home and office furnishings, needed to revamp its digital storefront to cater to today’s savvy, online-first shoppers. Their outdated website struggled with slow performance, poor mobile compatibility, and inefficient backend processes. They partnered with Scaloy to build a powerful, interactive, and mobile-friendly e-commerce platform that makes furniture shopping a breeze.

 

The primary objective was a complete digital transformation using Magento as the backbone. The new platform was designed to boost operational efficiency, enhance online visibility, and deliver a superior user experience. It features a vast product catalog with smart filtering, real-time inventory updates, and personalized shopping tools, all engineered for top-notch performance, scalability, and security to drive online sales.

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Project Info

Industry: E-commerce & Retail

Sectors: Home Furnishings, Office Furniture, & Decor

Audience: B2C Consumers & B2B Office Clients

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Technical Stack

Magento PHP MySQL HTML5 Stripe Google Analytics
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Team & Timeline

Team: Magento E-commerce Development & UI/UX Team

Timeline: 12 Weeks (Full Platform Development)

Methodology: Agile Sprints & Stakeholder Workshops

Impact & Key Outcomes

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Increase in Sales Volume
Driven by enhanced product visibility and a smoother checkout experience.
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Higher Mobile Conversion Rate
The responsive, mobile-first design proved key to engaging users.
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Reduction in Cart Abandonment
A more intuitive process with trust signals reassured customers.
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Improvement in Page Load Time
Slashed from 6s to 2.3s via code optimization and caching.

Our Strategic Approach

Challenge: Outdated Website & Poor User Experience

FurniLux's old website was built on an outdated CMS, resulting in slow page loads, difficult navigation, and no mobile-friendliness. This led to high bounce rates and significant cart abandonment, tarnishing the brand's image and losing potential sales in a competitive online market.

Solution: A High-Performance, Mobile-First Magento Platform.

We executed a complete digital transformation using Magento Open Source. The new platform was built with a mobile-first philosophy, ensuring a seamless shopping and checkout experience on any device. We focused on high performance even under heavy load, using optimization and caching to slash page load times from 6s to 2.3s.

Challenge: Backend Inefficiency & Lack of Operational Insight

The backend was plagued with inefficiencies, including manual inventory updates that led to inaccuracies. The FurniLux team had no centralized system for order management, customer data, or performance analytics, making it difficult to operate effectively and make data-driven decisions.

Solution: An Easy-to-Use Backend with Real-Time Data Sync.

We developed custom Magento modules for real-time inventory syncing to improve accuracy. A user-friendly admin panel was created to empower non-technical staff to manage content, products, and promotions effortlessly. The integrated analytics dashboard now provides real-time insights into sales, traffic, and customer behavior.

Core Platform Features

  • Advanced Product Catalog Management An intuitive dashboard to easily upload products, manage variants like size and color, and apply smart filters.
  • Real-Time Inventory Syncing Module A custom-built module to ensure inventory accuracy across all systems, preventing overselling and backorders.
  • Streamlined & Secure Checkout An optimized, multi-step checkout process with secure payment gateway integration (Stripe) and trust signals.
  • Mobile-First Responsive Design A beautiful and fully functional shopping experience optimized for desktops, tablets, and mobile devices.
  • Robust Analytics & Reporting Access real-time dashboards for insights into customer behavior, traffic sources, conversion rates, and revenue.
  • Automated Order Management Boost efficiency with automated order confirmations, inventory restock alerts, and easy shipping label generation.
"Migrating to Magento with Scaloy was transformative. Our sales are up 65%, and our team can finally manage the website without technical help. The platform is fast, user-friendly, and has given our brand the modern digital presence it deserved."
CEO, FurniLux

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